Similar Posts

| | |

Free Ticket to “Consumer Generated Media”

ByNalts

I’ve heard so many brands talk about the importance of “Consumer Generated Media,” yet so few doing anything interesting. For the most part, brands have established little billboards far removed from highway exits. Why not get on the highway, guys? Fish where the fish are (to used a tired cliche). I blogged in January about…

Best Cartoon Voice in History: TreeTrunks on Adventure Time

ByNalts

I hope you know by now I’m rather infatuated with voice characterizations (Jim Meskimen as new Mel Blanc). Meet the best new voice impressionist ever: Polly Lou Livinston, tapped by animator Pen Ward, 27. Ward, who created the recently launched CartoonNetwork show, “Adventure Time With Finn and Jake” (a bland name for a quirky, unique…

|

Companies Shouldn’t Engage in Social Networking. They Should Give People Woodies.

ByNalts

Here’s a press release by Cone (a division of Advertising Conglomerate Omnicom), which did a study about consumer expectations of companies in social media. I’ve got an important point of clarity: Cone Finds that Americans Expect Companies to Have a Presence in Social Media: Harder-to-reach audiences are ripe for social media interaction. Some stats: Sixty…