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The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…
Do you remember when marketers used to target men? Here’s a commercial for Goodyear that plays to a husband’s fear of his incompetent wife driving. Thanks to the good folks at Reddit, and artfuldodger89‘s brilliantly titled post: “My tiny, inferior female mind cannot understand what this commercial is implying.”
It’s years old, but it’s still one of my favorite online videos. In “Sound-a-Vision,” watch Homestar runner and his enemy Strongbad have a duel to settle their battle over the remaining parsnips at the depot. It’s a wonderful homage to early films with bad edits, repetitive lines, missing scenes and awkward pauses.
I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…
Some Friday nights you want to go out and party. Others you just want to sit at your computer with a stiff drink and watch an animated bunny dance. What kinda Friday night are YOU having? Dance along if nobody’s near you to make fun of you.
No more silly videos in China. Then again… even if you made a video wouldn’t “Google China” filter it out? From People’s Daily Online: Seems China is creating a tri-lopoly to ensure viral video doesn’t fall dangerously in the hands of its citizens (who would soon, no doubt, ask for guns). New regulations are in…
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I don’t get it…
Nalts decided she didn’t want people to know about the big operation.
Maybe it’s still in the Google cache.
He’s just fucking with our heads.
snicker…
I still don’t get it…
Wow! Went back and re-read that post and guess what? Nalts, jischnger (author of the post) and I were the only ones that left comments! Guess I really am your biggest fan, Nalts. Either that, or someone with no life. Probably the latter.
I am so tired!!!!!!!! If I don’t sleep tonight I am going to call my doctor and ask him about Ambien.
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Man, I’m glad I got to read it the first time around! It was extremely sincere and touching. I can’t believe you’re gonna leave all the regulars hangin’ like that. You must have changed your mind about how you’re gonna tell everyone. So sorry to hear about it. I still don’t know what I’m going to do day to day now. :o(
Got flagged, eh?
This space for rent.
So is this a post hole?
what happened to the penis poke posting? is that what was here?
“Post hole.” Good pun, Rob.
🙂