I’ll tell you the economics of online video… charging $250.00 clams for a white paper about the space. Probably the only company mentioned in Advertising Age’s report that’s making money is Advertising Age. Someone buy it, and send me a peek.
I recently added an RSS for this new blog: FredGraver.com. Who’s Fred Graver? Well you should be embarassed you had to ask, but here’s his Wikipedia bio (and I won’t tell him you had to “refresh” yourself on his history). Fred works in big media, but he’s not afraid of the online video space. His…
The New York Times “Critics Notebook” came down hard on YouTube’s attempts to create TV-like content. See the full article here, and now some highlights… Do you agree, or have a different thought? With regular weekly shows and viewer-friendly playlists, they are indeed slightly more televisionlike than the millions of mostly homemade videos that surround…
I recently told a few hundred Canadian marketers that their social-media expert should be an improv comic, an insight that hit me during my all-night roadtrip to Toronto. Moments later, one former improv comic (from Freshed Baked Entertainment) confided at lunch that he’s using his improv experience to help brands create entertaining content. This notion…
I learned some time ago that online video viewers aren’t the most discerning bunch. When Charles Trippy and I created a fake feud, many viewers fell “hook, line and sinker” for the drama (in which we pretended to give out each other’s cell phone numbers, which were actually numbers to the “rejection hotline.”) Here’s my…
Like two weak players forming an alliance before an immunity challenge, EMI and GoTiot (I hadn’t heard of it either) are banding together. EMI owns Capitol and Virgin. Here’s the story on Spin.com. The story reports that EMI “signed a deal to distribute its videos to consumers for free via Gotuit.com, the two companies announced…
Reality TV has obviously hit its peak and on the decline. What’s next? Viral video according to this Pittsburgh Tribune article by Andrew Johnson. It’s a nice article that tracks the EepyBird explosion and identifies a number of other top viral sources (see more below). Obviously we at WillVideoForFood hope the viral video fad sticks…
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Ugh, this looks like such a scam. I’m sure it’s just info lifted from sources across the web.
Nalts, why didn’t you write this WP first?!
Who buys those papers?
This is an obvious scam
I did a search to see if anyone had lifted it and was handing out copies. The search brought me here. Your thoughts are my thoughts. Now, back to searching.
I did a search too and came to you, Nalts. How funny is that?? SO did anyone ever send you a copy?
BY the way, I emailed you a while back = did you get my email? If not, please email me (you used to have my personal address, and my work one is here now).
Thanks!
Well if any one gets a copy please me a peek to see why it cost 300$
Thanks
At least your site is ranking high for the keyword “Online Video White Paper”
This white-paper and others on the economics of on-line video are flawed. Primarily for two reasons; 1, These papers focus their data on established sites (like You tube) and do not take into account delivery and potential monetization for the emerging mobile phone market. 2. Because on-line video is such a market-specific endeavor (ie-Video hosting site about weddings will generate different return vs, site dedicated to say, fishing), it’s virtually impossible to accurately estimate the amount of revenue a person can generate from on-line video.(whether streamed or stored for later download) One college student who formed Funeralrecording.com, made $500,000 in just 5 years. (Talk about specialty market). The bottom line for me at least, was looking at the specific markets, and finding the appropriate service to fulfill the market need. Remember, on-line video that is stored is global, and requires very little capital outlay (web site, CDN, and advertising) so even the most obscure site can generate revenue if it’s marketed properly. Hope my little diatribe helps.