Exclusive Snookie “Boob Grab” from Set of MTV’s “Jersey Shore” (July 2011)

So we’re visiting the shore yesterday. And I used to refer to the Jersey Shore as the beach covered with needles, based on a news story from years ago. But yesterday I couldn’t help mistake many girls at Point Pleasant, NJ, as “Snookie.” In fact I kept half-jokingly telling my wife I spotted Snookie, when…

YouTube Comedy Analysis: Thanks Will Reese

Friday I did a “call for crowdsource help” on the YouTube/Comedy research I’m presenting at next week’s ISHS presentation. A big thanks for your comments, and especially to Will Reese. Check out this graphic… Will’s categories (farce, dark, screwball, slapstick, parody, satire) were his own creation, and he found this interesting discover. Over shorter periods…

Crowdsourcing Data on Humor Via YouTube: Want to Help?

Per this video, I’m preparing for a presentation at the International Society of Humor Studies (yes there’s such a thing). I present on Tuesday (July 5) in Boston at the international meeting. If you’re near Boston University, please enroll and attend! This is a scholarly and professional organization dedicated to the advancement of humor research….

Which Trailer Makes You Want “Dead Island” More?

Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music. From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection…

Why YouTube Subscribers Don’t Matter

In general, YouTube creators (and viewers) are a bit obsessed with sheer numbers of subscribers. It’s fool’s gold, friends. While early views are often predicated on developing a subscriber base, as a creator’s presence on YouTube matures, subscribers simply don’t matter nearly as much as people think. What matters is quality not quantity. I’d trade…

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10 Commandments For YouTube Cause Marketing

The Social Media for Nonprofits conference series kicks off in SF w/ @kanter, @GuyKawasaki & @jdlasica. bit.ly/lWLDQO #nonprofit #nptech http://socialmedia4nonprofits.org/ Perfect timing for what I’d planned this week… The 10 Commandments for YouTube/Viral Marketing for Causes and Non-Profits… 1. Though Shall Not Stop With Text. If you blog, also vlog. Use video to simplify your…

More Tips on YouTube Marathon

What’s it take to sustain as a YouTube weblebrity? Going viral is a sprint, but staying vibrant is a marathon. In part one we heard from BrittaniLouiseTaylor about passion, RhettandLink about the power of two, and CharlesTrippy about community. In part two we heard from Michael Buckley, VenetianPrincess, MysteryGuitarman and Happyslip. As VidCon2011 approaches, it’s…

How To Get YouTube Views and Subscribers Without Getting Scammed

How can I get YouTube views and subscribers without getting scammed? Here’s a video that discourages the use of bots, cheats and ridiculous purchase of views and subscribers (on eBay and other services found on Google searches). There’s no “magic bullet” or proven way to get views and subscribers overnight (although that can happen with…