How’d you like to be the programmer that gets a call before 9 a.m. Pacific time, and someone’s yelling about how the YouTube homepage isn’t loading correctly? Your hangover swells as you hear the barking shrill of a panicked voice say something about the logo missing. Would you kinda feel like the guy in a television…
Naked cheese video. See explanation below. This explanation will be deleted in 24 hours. A PROFOUND apology to WillVideoForFood readers. The idea of a pure cheese video was spawned from this post about 3 rules of viral video. I got a “dare you to make a video about cheese” note from a regular WVFF contributor…
The YouTuber who has attended every YouTube gathering since 2002, TheMighyThor1212, was surprised to be joined by two other people at the weekend’s Boston YouTube gathering. Joe, aka MysteryGuitarMan, attended and took some photos. A Ben Franklin lookalike was the third attendee, although he said he planned to be at the venue before he was…
Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…
Interesting story about a wife that is in court for bitching about him on YouTube. Tricia Walsh-Smith, 49, is fighting a claim by her estranged husband, Philip Smith, that she engaged in “spousal abuse” by making the videos, which she says have been viewed more than four million times. She says he was planning to…
In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul….
I made a spoof video last week called “Why You Should Rate” that was designed to point out a little YouTube myth. People think that a highly rated video with lots of comments means that they’ll get views. To further illustrate the point, the video itself is one of YouTube’s “top 20” highest rated videos…
Do you want YouTube and amateur videos from the comfort of your living room or bed? I’m the only person I know that uses AppleTV to surf YouTube, but the YouTube blog announced a series of distribution partners. I usually think of YouTube as a company that has been fairly slow to introduce new technologies,…
Hey, look what I found while Google searching for specifications to create YouTube channel banners (not the paid banner ads, but the branded banners that appear on the top of customized brand channels or partner homepages). A lot of this applies only to “branded channels,” but it’s still more informative than the meager YouTube help…
I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…