The Ultimate Challenge to Video Creators: Intimacy Versus Popularity

Yesterday I urged marketers to pursue niches instead of wildly popular videos. But if video creators pursue small niches, their videos will get fewer views, and they’ll therefore make less money via YouTube’s Partner program (which shares ad revenues based not on the appeal of the videos but the total view count). Ideally creators will…

Michael Buckley: Making a Living as YouTube Star

Michael Buckley was on CNN discussing the YouTube Partnership program, and how it has allowed him to follow his passion full-time. I’m hoping Buckley’s recent press can remind people of two things. First, this space has grown up. I predicted people would be earning 6-figure incomes in 2007 and I was too ambitious. But now…

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You Tube – Clean Up or Censorship?

hot off the press… A YouTube for All of Us As a community, we have come to count on each other to be entertained, challenged, and moved by what we watch and share on YouTube. We’ve been thinking a lot lately about how to make the collective YouTube experience even better, particularly on our most…

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Marketers Tap Online-Video “Stars”

As you regular readers know, this WillVideoForFood blog is designed for three audiences: online-video creators who aspire to generate income from their work, marketers, public relations firms and advertisers looking to access the most visceral form of social media: online video (in a way that’s neither a “viral video gamble” or as uncontrollable as “consumer generated…