Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…
Yahoo video changes again.
Review of Mac’s new shuffle with remote-controlled headphones and voice control… this video explores this new device and gives it thumbs down.
Here is the fresh new list of 7 things every marketer should know about online video. This will be on the final exam, and it’s not “open book.” Remember folks, I’m not the greatest marketing director in history. And I’m certainly not the best online-video creator (even though I’m the second Google result when you…
I got all excited when I read that Hulu.com will distribute DailyMotion.com videos. Sadly, like most of the most-subscribed YouTubers, less than 5% of my traffic occurs beyond YouTube. I couldn’t even remember if I post to DailyMotion. That’s because YouTube dominates, but also because people on other video sites aren’t as loyal to them, and…
The pharmaceutical industry best known for mass-market advertising and relentless sales representatives chasing down doctors. But FDA promotional restrictions have caused pharma firms to fear and loath Internet marketing. But Sanofi Aventis’s promotion via YouTube gives us pause and hope. The Sanofi ad below, which mentions no product or benefits, but has full “fair balance”…
It’s the new opening to The Simpsons, and it’s spreading like wildfire according to Viral Video Chart. And if you’re a Simpsons fan, you can get lots of DVDs at your local Circuit City for 40% off. I passed on them, because I can’t watch the show in my house without the kids gathering. What…
It’s called “A woman missed her flight at the boarding gate HKIA” and it’s quite sad and funny. Of course, she was missing Oceanic Flight 815, so it could be worse. Sample comments. Let’s see you top them. perhaps she didn´t make it home in time to watch “dancing with stars” or “american idol” Geez,…
Well you heard about it here back in September 2008, but YouTube’s most-subscribed “Fred” finally makes his appearance on Nick’s iCarly. The episode airs on Nick this Monday, February 16 at 7:30 EDT (source). In this debut for Fred, iCarly’s Freddie (played by Nathan Kress) declares his disgust for Fred, and Fred stops making videos….
ABC recently launched a new Lost parody using Lost action figures. To see it yourself, simply go to ABC, download its new player, sit through three commercials, search for the episodes, then connect your firewire to your television set using an ABC-converter-box, which is only $79 at ABC.com. Of course the FineBrothers came up with…