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Want to Reach Minorities: YouTube Stars Have Audiences

“Who Are Today’s YouTube Stars?” is a recent story title from The Washington Post.  Hayley Tsukayama also wrote a Post article about minorities reaching more individuals than popular television shows: …Almost most each of (Kevin Wu’s comedy) shows command at least 2 million views — rivaling the nightly TV audiences of Jon Stewart and Stephen Colbert….

“Am I Pretty or Ugly” Girl Pretends to Be 21-Year-Old Artist

Sophie Roessler’s “Am  I Pretty or Ugly” video caught some media attention and a quarter of a million views. So what did the tween do? Like anyone else, she pretended to be a 21-year-old artist who knows all about the “struggles a girl transitioning into womanhood must go through. Roessler claimed the video “acted as…

How Many People Are Watching Online Video in 2012?

comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader). Some interesting statistics from…