We YouTube Partners require two things to make money: a large number of views, and advertisers. Thanks to Kalle Tompros of SearchEngineWatch for summarizing the options available to advertisers. These include promoted videos (which requires advertisers to have videos on YouTube), homepage takeovers, instream ads (prerolls), and text overlays. For more options, see YouTube’s how-to…
It can be difficult to find decent, royalty-free music without paying a fortune. Here are some new options if you’ve had your fill of Kevin MacLeod: DanoSongs has a bunch of instrumental background songs, ranging from acoustic and orchestra to pop and country. Scroll down on his site to hear and download clips. Shockwave-Sound has…
I’ve had a few requests from readers/viewers to clarify YouTube’s evolving Partnership program, and help “up and coming” YouTube creators understand how to make money via video. As always, I’d caution YouTube video creators to keep realistic expectations on earnings– right now there are hundreds of YouTubers earning six-figure income from YouTube. But the majority…
ReelSEO’s Tim Schmoyer interviewed Jason Urgo about his Social Blade, which helps YouTube creators track fellow YouTubers. The website captures public information from YouTube’s API and databases them — to help creators “stalk” top YouTubers, but also see what “competitors” are doing. People are obviously interested in how much income YouTubers earn, and Social Blade…
Last week, The Onion ran a wonderfully fictitious article by “Fred Hammond, Director of Digital Video and Social-Media Ad Integration, Tide Detergent.” Onion, you had me at hello. The desperately hipster editorial promotes his own low-involvement brand, and all of the cool (yet faux) social-media programs that try to engage Tide customers. Clearly Fred has read…
The headline is a quote by Mark Cuban, who is very rich. The full quote, as captured by Adam Kleinberg in last week’s Videonomics event in Dallas Cowboys stadium, is: “Online video is irrelevant. The top videos most days on YouTube get 250-750k views. If you got that kind of traffic on TV, you’d be…
Watch on YouTube as Actor Isaac Lamb proposes to his girlfriend Amy Frankel to the tune of “Marry You” by Bruno Mars (which she enjoys on headphones as she rides a Honda CRV). An ensemble of dancers join a street parade, punctuated by Isaac dropping on one knee. Learn more on Broadway World.
It appears the “webstars” are on their 14th minute. The major online-video properties are now putting dramatic emphasis on professional content with big celebrity names. Every year at this time, the television networks showcase their new shows to advertisers in what’s called “up fronts.” This week the major online-video properties (YouTube, Hulu, Microsoft, Yahoo and AOL) mimicked…
The New York Times “Critics Notebook” came down hard on YouTube’s attempts to create TV-like content. See the full article here, and now some highlights… Do you agree, or have a different thought? With regular weekly shows and viewer-friendly playlists, they are indeed slightly more televisionlike than the millions of mostly homemade videos that surround…
Tom Schmoyer created a ReelSEO video to summarize a bunch of YouTube changes (below), and navigates them for creators and advertisers. Changes include a new uploader tool for creators the ability to link directly from videos offsite to fundraising (Kickstarter, Indigogo) new ways to select ads (monitization) preferences, 150K options for free music you can add…