Remember we were discussing the new definition of “viral” as about 4 million views in a short period? 22 seconds of last week’s Dallas Cotton Bowl will reach that distinction. Texas Tech’s Red Raiders tried an onside kick in the first quarter of a game. However, Donnie Carona’s kick only traveled 8 yards, and while…
Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…
We watch iCarly nonstop. Me an the four kids. And we watch Shaycarl, and Shaycarl watches us. Even babytard, see? Now Freddy (Nathan Kress) from iCarly met Shay this week. That’s so weird, huh? We’re like two-degrees of separation from someone on one of our favorite shows. If you’re reading this, you’re three degrees of separation….
Well it’s no wonder YouTube advertising guru Rick Silvestrini is farting with delight. Even local politicians are using YouTube to advertise. Here’s one from a Philadelphia guy who wants to be president, mayor or governor or something. Obviously someone on the campaign is savvy enough to target me by region and age… perhaps even income….
The next time I speak at a conference and I ask “who’s heard of Fred?” and “who’s heard of Annoying Orange?” you’d better raise your hand. Happy Birthday to Annoying Orange, who was created by Daneboe a year ago. In its first year of life the orange with a human mouth and face is the…
Take a bold YouTube homepage-takeover advertisement like today’s “Flu Has Cooties” campaign then toss in this ridiculous disclaimer: “MedImmune has no control over the video content on the YouTube homepage.” What do you get? Shit. Without that insulting disclaimer, I might have sailed right onto the Flumist page, learned about a flu vaccine that comes…
Ladies and gentlemen I present the future of The Boob Tube: we shift from our cable boxes and laptops to… HDTV viewing driven by words you search via your exo-brain (you need to stop calling it a phone, or else it’s going to get a complex). Yes your phone is your remote, and your television…
Curious about the different ad formats available on YouTube? Here’s a video by Product Marketing Manager Rick Silvestrini, in which he answers common questions (frequently asked questions or “FAQ”) about how ads work — it’s posted today on YouTube’s YouTube channel.
Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code…
So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book. From Daisy Whitney (This Week in Media),…