Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
What happened when an obscure comedy troupe was given a “shout out” from one of YouTube’s “overnight successes” (TheStation)? TheStation2 — a secondary channel by the Venice Beach, California consortium of popular YouTubers — brought attention to DailyFiberFilms. The channel exploded from 120 subscribers to nearly 4000 instantly. (source: comment from rdidri on a video ReelSEO did about “viral video.”). In the…
In a very interesting model, the producer of America’s Funniest Videos is bringing an archive of 1970s-present user-generated content to YouTube. And, no, Bob Saget and Tom Bergeron are not hosting, VHS players are optional, and the AFV brand isn’t involved. Thank God. Instead Vin Di Bona (who, trivia here, used some of my 1980s…
While I’m blogging about people who read my Beyond Viral book, I’d like to thank Rhett & Link for the product placement. Aren’t they cute? They called it an “insightful tome,” and not just because they’re in this fancy hardback book. They also mentioned Daisy Whitney’s “Mockingbirds.” So did the SweetestVegan (see video on Dailymotion)….
Thanks to Think Media TV and Life in Student Ministry for reviewing my book, Beyond Viral, and how the tips can help non-profits, charities and ministries not just corporate promotions. It’s nice to hear how Sean and Tim (their YouTube accounts linked by name) are using my book for good not evil. 🙂 Click below…
Can GoogleTV’s new “Leanback” increase average YouTube binges? This is explores by NewTeeVee writer Ryan Lawler today. While our fat asses watch five hours of television a day, our average time on YouTube is just 15 minutes. With an alleged one preroll per 7 minutes, that’s not a lot of advertising revenue. Can GoogleTV change…
A crack report by The Washington Post blog reveals that the unicorn caught on tape below is… a covert promotion by The Ontario Science Center. The bogus release (read here) was timed with an exhibition called “Mythic Creatures: Dragons, Unicorns & Mermaids.” According to The Post, a Science Center spokesperson conceded the unicorn sighting may…
Two out of three YouTube stars (Jody Rivera/VenetianPrincess and Greg Benson/Mediocrefims) featured in ABC News’ story on “YouTube Top Earners” were among the dozen profiled in my “Beyond Viral” book. Coincidence? Or did the student author, Clay LePard (a member of the ABC News on Campus bureau at Syracuse University) forget to read his journalism…
Watch out folks. “Officer Bubbles” (Toronto police constable Adam Josephs) is suing not just the people behind YouTube video parodies of his anti-bubble threat (example from a 2-day old account “MisterOfficerBubbles” channel that’s soon to vanish), but commenters as well. According to this post, Josephs is suing Todd “pussymcfats” Mara (age 33 and father of…
There’s been a lively debate recently among online-video enthusiasts about Google/YouTube’s capacity to sell display advertising. Sales people need different skill sets selling paid-search (automated, measurable, bid-based) versus display advertising (which is less measurable and more like selling television or print). To understand the distinction, see Google’s video; this is something we’ve been exploring at…