Who said Google isn’t in the content space? Today it announced via YouTube the acquisition of Next New Networks (NNN)… and the creation of YouTube Next (see YouTube blog). Cartooninator and NNN co-founder Fred Seibert is not staying on board, but many of the folks behind Obama Girl, The Key of Awesome and AutoTune the…
A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…
Congratulations, dear reader. We’ve made the cut. We’re one of the top 25 most digital publishers (David Garland “Rise to the Top”). Scoble made it too, so we have some good company. I use “we” in a collective sense, since I probably wouldn’t be in my 5th or 6th year of publishing without you. Yeah…
Okay I forgot I had a blog again. The past two weeks have included trips to (in sequence) Virginia, Minneapolis, NYC, Washington, D.C. and NYC again. Enough about me. Let’s focus on YouTube today, since it’s turned 6 (that’s a near-death 94 years in TechCrunch years). If you missed the comment stream on my last…
Several trends are causing many independent “YouTube Creators” to sign with “new establishment” (web studios) such as Makers Studios (good luck finding its website), Next New Networks, The Station, Howcast and Machinima. Many early web studios were formed to create and promote custom shows for wide distribution. But the high investment ($1-$5K per edited minute)…
On a visit to Smosh.com, I noticed the fellas had a little widget that recognized me as Nalts and had a subscribe button. So I snatched the HTML iFrame thingy, and managed to insert it as a wordpress widget. iFrames usually make my blog puke, but they’re working okay. Here’s the code: <p><iframe src=”http://www.youtube.com/subscribe_widget?p=nalts” style=”overflow:…
How can a small company take advantage of this bountiful new online-video market? They can personalize their offering, increase reach, optimize search-engine rankings, and target with greater precision. While few startups will “go viral,” entrepreneurs have a competitive advantage in their flexibility and agility. Without large bureaucracies or expensive agencies, a smaller business can leave out…
Wowzer how about the peaks and valleys of online video in the past year. I had a peek at Alexa.com to see how some of the smaller independent online-video sites are holding up. Not too well based on traffic. A caveat: Alexa does not capture visitors precisely, or count the embedded views. So these pictures…
Okay let’s keep this a secret, okay? Eric Stonestreet has a YouTube account. While the actor hasn’t logged in for the past year (maybe he’s busy?), it includes a delightful collection of his pre-Modern Family work. See cameos in shows you’ll recognize (and their studio’s better not issue a take-down notice), as well as this…
Well apparently I fell asleep on the viral road tour last month, because I completely missed the “Double Dream Hands” mini-meme, which seemed to have peaked in December 2010. This morning I was encouraged by YouTube’s recommendations to subscribe to Fisheloph. The odd name, with the creepy thumbnail was more than I could resist, and I…