This is a rare post, and I’m not sure I should share this since someone may steal the idea. But I established this blog to “open source” what I’m learning as the only career marketer who is a prolific YouTube presence. Plus I think the idea is less valuable than the crafty execution. Here’s my…
Congrats to the YouTube “NextUp” Winners (source). Check out the NextUp winner playlist here. Hey Matt Koval won. Cool.
iJustine, the YouTube star and graphic designer, is holding a contest to benefit Charity:Water. Check out the 2011 version of a press release (here), by MASScanvas — a new type of online graphic design contest. “Creating synergy among celebrities, designers and charities, MASScanvas aims to inspire a community of creativity and philanthropy – Design with a…
Editorial note: I’m writing about building cults on YouTube, and doing so with authority since I’m a marketing author who has been seen more than 200 million times on YouTube alone. More importantly, I’ve read The Secret, and I’ve placed my “order to the universe” that you’ll read this, share it, and refer to it…
This is the most amazing reaction I’ve had to “Beyond Viral” (a book I published via David M. Scott and Wiley last fall). Here’s Moomay’s dog Jack devouring the content.
Remember that video curation was supposed to be all the rage last year and 2011? I’m still not seeing it get enough attention, but that will change as online-video consumption moves from desktop to simpler devices: mobile and remote controls. Why? Sans keyboard, it’s just not as easy to self-select videos, so we’ll need simpler…
As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…
Here’s the “baby monkey” riding backwards on a pig song on YouTube… the one for which you’ve searched your whole life. You can buy “monkey on pig” song on iTunes too, and I did so just to support the singer (ParryGripp). Note that he’s not riding on a dog, which might have been your impression…
Who’s the YouTube CEO? Not Chad Hurley anymore. It’s Salar Kamangar. Let’s introduce the YouTube community to Salar Kamanagar, and get him to Vidcon2011 (the YouTube version of South By Southwest spawned by Hank/John Green and the Nerdfighters). This article gives you some interesting cultural nuances about Google and YouTube which are rare in print….
Okay let’s just get this out. I’m a big Google fan, user, and customer. I’m also making non-trivial income from Google’s YouTube Partner program (through ad sharing on my Nalts videos seen 200 million gazillian times). So I really hesitate commending the company in a post headline. It looks I’m friggin’ shilling incognito and I…