YouTubers Get Love from Yahoo, Google and Disney
What does it mean to top YouTubers now that Yahoo, Disney and Google are showing them love? Will we see the online-video landscape resemble network/studio relationships?
What’s Driving Yahoo Growth in Online Video?
Yahoo showed a fairly large increase in last month’s online-video viewing. How? I’ll give you a hint: it’s news. Since most of the monthly comScore data is predictable, the blogs have jumped on this… Search Engine Watch called it “colassel as a giant squid,” and TubeFilter called it “massive.” While 20% growth on a low…
Yahoo Video Out-YouTubes YouTube
The latest version of Yahoo Video arguably out-YouTubes YouTube itself. There are just two problems with Yahoo Video, using this Butterfinger Comedy section as an example. First, I’m not a fan of auto-roll videos (especially the jabba the hut neck dude, which hits too close to home). Second, YouTube is still better at customizing videos…
Hulu’s New Owner: Google, Microsoft, Apple, Yahoo?
Lots of speculation in the news about Hulu’s new owner. The Hulu peeps (Disney, NBC) opted against an IPO (initial public offering), and have an investment banker looking for a buyer. Are we surprised that Hulu is for sale? Nope. In 2006 (give years ago) we posted that “Networks Pretend They Can Rival YouTube.” These…
Yahoo Begs Marketers to Put TV Commercials Online. I Puke But Understand.
(Half the fun of this post is the hyperlinked videos to punctuate the copy). Below is an ad from a trade magazine, where Yahoo let’s advertisers know their television ads can move online. My immediate reaction (after I puked and rinsed my vomit) was that Yahoo is basically teaching advertisers and brands to annoy its…
10 Predictions for Online-Video in 2010
I’m a bit late on my online-video predictions for 2010 (unless you count this December post). The landscape continues to change, and it seems the world has been slow to catch up with my 2008 and 2009 predictions. Heck I even made a video in 2006 predicting 2007. Here’s what I’m seeing in Online Video…
Yahoo Video Confusing I’m Volunteering $2500 of Free Consulting To Help
The last time I checked, it was easier to find Yahoo Video by searching for it, rather than trusting the user-experience folks at Yahoo.com. But let’s give it a shot anyway. You start your Rubiks cube and we’ll see who gets there first. I’m at the Yahoo! Homepage. I see Movies/TV in the primary navigation….
Even New Online-Video Stars Do Product Placement
Even online-video noobs (like Britney Spears, who only started posting to her YouTube channel in early 2007) are selling out in product placements! But at least she can have some fun with it. The Nokia 5800 spotted in Britney’s “Womanizer” music video has an appointment scheduled for “product placement meeting.” Courtesy of Yahoo Video blog, where…
advertising | book | Making Videos | Nalts | Video Business
Canadian Internet Starlet Meets Viral Video Genius
Sophia (aka Mugglesam) goes to a Canadian Internet conference and meets the viral video genius. So fascinating to relive this day through the eyes of a shorter child than me. And if you’re marketing to kids or parents, help me understand why you wouldn’t make Sophia your spokeperson. Because otherwise she might be a tractor…
The Secret Sauce of Viral Video? Falling Off a Stage. And Dressing Like a Dork in Public.
It’s now officially my Halmark. I like falling off the stage when I speak. This morning I did it at a Yahoo! conference in Toronto, and practically caused the organizer to go into labor early (sorry, Adina). Here’s the highlights, and includes some footage for a future video called “Dork Runner.” Thanks to mugglesam for…