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Your Viral Video Shouldn’t Be a Commercial (Celebrity Apprentice Lesson)

Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…

YouTube Heroically Guards Against Photosensitive Epilepsy

I was uploading some videos today, and I found a new “YouTube Ratings” check-box. You gotta let them know if you’re uploading a video with strobing or flashing lights. It seems YouTube is guarding those people with photosensitive epilepsy. People living with this condition experience epileptiform seizures upon exposure to certain visual stimuli. I wonder…

Help Best Buy Claim “Worst Company in America”

It’s against some difficult competition this year (BP, Toyota), but I’m rooting for Best Buy to win the coveted Consumerist.com “Worst Company in America” (see brackets). Just scan the Consumerist archives for Best Buy and Geek Squad to see all the proof you’ll need. We honored the consumer-electronic megafirm with the dubious WillVideoForFood 2010 “Greatest…

Crappiest Corporate Holiday eMail Contest: Holiday Spam

Holiday spam time! I’m holding a contest to see who can identify the crappiest holiday e-mail greeting! Can you top these three? It shouldn’t be hard. And you get extra points if you uncover a really bad corporate eGreeting that’s trying to mimic a viral video and does so awkwardly. After all, we’re a video…

The Fourth Generation of Online-Video Advertising

Stop. Do not read another word before pausing for 15 seconds. Really. Okay. How’d that feel? Chances are you ignored the advice, and perhaps it compelled you to defiantly plunge ahead with more interest. After all, the headline promised 4 generations, and that usually begs the question “what were the first three?” But I made…