Take it from the author of “Beyond Viral,” dear reader. Viral video is like fire. It can create a toasty fire or get people burned. Today we learned out the Times Square billboard hack video was part of the campaign for the film, Limitless. The deception was the brainchild of the viral-video maker “ThinkModo,” according…
As I mentioned in a recent video (“Advertising Doesn’t Have to Suck,” I’m off to Blogworld. It’s the “South by Southwest” of social media, and packed with bloggers, vloggers, and even stupid people. Steve Garfield (fellow video enthusiast) is leading a session, and we’re both doing book signings on Friday. On Friday, he signs “Get…
So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book. From Daisy Whitney (This Week in Media),…
Sorry this blog has been dark. I fell asleep for 5 days. Here’s a sneak preview of my book, Beyond Viral. You can preorder it. I already ordered two copies, and plan to give them 5-star ratings that say things like “best book I’ve ever read,” and “I’m buying a copy for everyone on my…
Steve Garfield was vlogging before there were video cameras or the Internet. I’m not sure what that looked like, but perhaps he just stood in front of Boston houses and talked. So it’s worth noting that his new book has a companion website… check out Get Seen: Online Video Secrets. I’m planning on copying his…