Why Did ALS Ice Bucket Challenge Go Viral? 7 Good Reasons.
Why did the ALS cold water, ice bucket challenge go viral? Secrets revealed.
iJustine Gets Philanthropic and Fluid
iJustine, the YouTube star and graphic designer, is holding a contest to benefit Charity:Water. Check out the 2011 version of a press release (here), by MASScanvas — a new type of online graphic design contest. “Creating synergy among celebrities, designers and charities, MASScanvas aims to inspire a community of creativity and philanthropy – Design with a…
Basketball Russian Parody
So I’m painting the garage this morning and I can’t get this video out of my head. I don’t know why this is so funny on repetition because I found it an acquired taste. But I’m hooked. I can help but wonder what inspired it. Finding a baby in a dumpster? Hydration. Part of the…
Even Water Heater Installations Can Be Interesting
Leave it to Greg Benson (mediocrefilms) to make a water-heater installation interesting… with sophomoric pranks and a bikini dancer. And Fast Water Heater stumbles into more effective use of online video than many leading consumer-packaged goods, hotel and technology brands. I spoke with Benson last night, and he wasn’t paid for this. But as a marketer,…