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AdAge Celebrates YouTube Sellouts

ByNalts

AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards,…

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Top Viral-Video Advertisements of All Time

ByNalts

Topping OldSpice and Evian, the most-viewed online-video advertiser is Blendtec, according to “The Top 10 Viral Ads of All Time,” by AdAge (AdvertisingAge) and VisibleMeasures. Seriously we’re not tired of it. Here’s the page on YouTube where you can sort videos and channels by most-viewed , most-liked, most-subscribed by day, week, month, all time. Find…

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The Problem With Predicting the Future of Online Video (and the magic of marketers)

ByNalts

Ladies in gentleman, in this seminal post, I shall speak to you not as a video entertainer but as a student of psychology, a practicioner of marketing, and a former magician (age 10). Watch in awe as I explain why our human species has trouble predicting the future, why some of my online-video foresight has…

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Want Your Ad to Go Old-Spice Viral? You’re More Likely to Develop Abs Like Isaiah Mustafa.

ByNalts

When I see my sweet AdAge pour more gas on the “Old-Spice goes viral” story, I feel like it’s time to remind my fellow marketers that they’ve got a better shot of developing (the shirtless actor) Isaiah Mustafa‘s abs than getting their TV or online-video spot viral. This is another excellent example of the exception…

Viral Hits: Floating House, Simpson’s Tik Tok Intro, Better Marriage Blanket

ByNalts

Which video will you remember when you’re showering tomorrow morning? 1) The White Lane for Passing and Loading. The Right Lane is for Floating Houses (a house floats down the highway faster than cars… it’s made of wood after all). 2) While we’re stealing from “Viral Video Chart,” here’s the short-lived Simpsons opening based on the…

On YouTube, Popular and Good Are Different

ByNalts

I would have predicted that by April 2010, YouTube’s “most popular” videos would be consistantly good. In fact, however, we’re seeing some all-star talent like Mediocrefilms and BlameSocietyFilms getting far fewer views than they would have a year ago. And we’re seeing some YouTube channels ranking consistently on YouTube’s most-viewed and most popular sections that are (how can I put…