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Texas Tech Football Fail Does 3.5 Million Views in Days

Remember we were discussing the new definition of “viral” as about 4 million views in a short period? 22 seconds of last week’s Dallas Cotton Bowl will reach that distinction. Texas Tech’s Red Raiders tried an onside kick in the first quarter of a game. However, Donnie Carona’s kick only traveled 8 yards, and while…

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FREE “Cliff’s Notes” of My YouTube-Marketing Book

So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book. From Daisy Whitney (This Week in Media),…

The Fourth Generation of Online-Video Advertising

Stop. Do not read another word before pausing for 15 seconds. Really. Okay. How’d that feel? Chances are you ignored the advice, and perhaps it compelled you to defiantly plunge ahead with more interest. After all, the headline promised 4 generations, and that usually begs the question “what were the first three?” But I made…

Samsung Calls Consumer Reports “Not Honorable”

Samsung CEO Geesung Choi called Consumer Union, the non-profit product-testing organization behind Consumer Reports magazine, “not honorable.” Choi on Monday cited the October 2010 issue of the magazine, which gave Samsung low scores on high-definition and standard-definition video camcorders. “American magazine making JVC and Sony best-buy awards is insult to my family and character,” said Choi…

DIY Guide to Viral Video

The law, friends. Take out your #2 pencils and steno pads. You’re about the learn The Nalts/Murphy “Inverse Creation & Consumption” Law. And you can get a free copy of my book, which doubles as a decorative monitor stand. The gal pictured above — contorted like a memorable scene from Exorcist — is journalist, speaker and…

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Weirder Book Comments Anyone?

So the book site (BeyondViral) is pretty darned live for this weeks’ official release. Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social…