Busted: “Hacking Times Square With iPhone” Is Deceptive Film Promotion

Take it from the author of “Beyond Viral,” dear reader. Viral video is like fire. It can create a toasty fire or get people burned. Today we learned out the Times Square billboard hack video was part of the campaign for the film, Limitless. The deception was the brainchild of the viral-video maker “ThinkModo,” according…

“Texting Fountain Fall” Lady Has Criminal Background, Will Sue

Seems that lady who fell into the mall fountain while texting (in a video that went viral, and resulted in her heartfelt news appearances) seems to have some prior convictions on her record… a few retail thefts and a hit and run. At least she didn’t appear to get any shoplifted goodies wet. For more…

Why Companies Don’t Need Social-Media Experts

Let’s face it. Social media, like digital marketing initially, has been overhyped. We don’t even need any more “social media” gurus in 2011. We just need executives and marketers who understand the channel well enough to be realistic, patient and smart. We’ve been asking “what?” and “why?” for several years now, and the big questions…

What Will Matter About Online Video in 2011: Top 10 List

The space called “online video” is as broad as its players: online-advertisers, mobile technology, content creators, media properties, networks, cable-television providers, startups and individual YouTube “weblebrities.” But let’s not miss the fact that while I’ve been writing about “online video” for 5 plus years, I don’t likely have 5 more to go. As I mentioned…

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What We Can Learn from Most-Viewed Videos of 2010

What can we learn from the most-viewed “viral” videos of 2010? How are they similar and different from years past? First, let’s take a look at the run-down, courtesy of YouTube and ReelSEO, here’s the list. YouTube has a new trend blog/website that’s worth bookmarking or RSS’ing: YouTube Trends. The BED INTRUDER SONG! (a news clip…