Why did Kony 2012 go viral? More than 30 million views in the last 24 hours, and likely well past 40 million total by the time you read this. Sure the story is being picked apart as I type, but let’s stay focused… So what made this 30-min documentary viral? We asked the author of…
Try to watch this without getting sentimental. Go ahead and try. Hats off to Philips Avent for this adorable video featuring mommy tricks to get babies to sleep. I reluctantly made it through the first 20 seconds for a totally heart-melting collection of sleepy babies. I only wish Sleepy Charlie was included. Another smashing sponsored…
The internets are packed with Jessica Black and Nyan Cat videos that are proclaimed the most “viral” of 2011. But it’s time to take a look at 10 of my favorite videos you probably missed. What was your favorite video of 2011? Enjoy mine… in no particular order. 10. People of Walmart 2 Jessica Frech…
So your video of you dog/baby/pratfall suddenly goes viral, and you’re faced with choices… how do you capitalize on the luck? I’ve had the pleasure of informally coaching viral lotto winners, from “David At the Dentist” and Richter Scales to the recent Dagfinn (who is navigating his stick the way I manage my career). It’s…
An monkey/ape using an AK-47 video has gone viral with more than 12 million views since it was posted less than a month ago… While it may have fooled your barber, you certainly know better. It’s an increasingly rare but solid example of using faux footage to stimulate buzz… in this case for 20th Century…
Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music. From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection…
Maybe the Dingo — er — lioness at your baby… Watch: Lioness Tries to Eat Adorable Baby at a Zoo
Sorry, online-video stars of 2011 and 2012. Seems your future is “asymptotical,” according to this report by SFGate titled “Inside Google’s Boot Camp for Viral Video Stars.” The New York Times covered the recent program for the “chosen” YouTube Partners that were selected as YouTube NextUp winners (see explanation of program). Yeah I had to…
A few years ago, a video could be considered “viral” if it hit a million views. Now I’d like to propose a more stringent definition, and tell you that President Obama meets the criteria. A video, I submit, is “viral” if it gets more than 5 million views in a 3-7 day period. So Obama…
Who’s that guy in the green shirt dancing in Sprint ads? Well you heard about “double dream hands” guy here first, right? (Heck I even own one of his yellow shirts). Now he’s back with “double dream feet,” which appearance in a Sprint television ad (and, above, as repurposed on YouTube). He’s John Jacobson, and his…