Two interesting articles about online-video “seeding” and viral marketing in general, and a few of my favorite quotes: Josh Warner, head of Feed Co., a video-seeding outfit in Los Angeles, describes in AdAge his efforts to promote Obama. Who I had a dream about last night, but probably because my wife told me three times…
I launched that March 19 NaltsGetsFit video (yes, the shirtless one) before YouTube’s maintenance problem started minutes ago. Here’s the thumbnail, which populated on my channel page. But the video (despite having 150 views) isn’t appearing in classic YouTube fashion. So I made it, ChristopherMast. You? I’m ready for a health/diet/fitness sponsor, now. Get me…
Yey! Nine people bought my “Best of Nalts” DVD, which is precisely 8 more than I expected. Thank you: Damon (Maryland) Kimberley (Florida) Mattias (Sweden) Jason (New York) Krysta (Canada) Gordon (UK) Ian (England) James (Georgia) Diane (CT) One of the problems about it is that you can’t select “play all.” Unfortunately, my Mac crashed…
You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…
Marketing Consultant Toby Bloomberg (Marketing Diva Blog) is hosting a radio/podcast show on the topic of YouTube as a marketing channel. It’s live tomorrow night (Tuesday, 6:30 PM EST). I’ll be a guest along with Ben Relles, creator of the wildly viral “I Got a Crush on Obama” and Barely Political. Here are the details:…
Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…
“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…
Per my post in December, I finally received and approved my proof of the “Best of Nalts: Volume 1” DVD. So now you can buy 71 minutes of Nalts videos (with 29 videos) on CreateSpace.com by clicking here. I have nearly “comedic” 600 videos online for free, but I think these are the best ones…
As I mentioned in my recent eBook (“How to Become Popular on YouTube Without Any Talent“), Obama-Girl creator Ben Relles taught me about the power of blogs to get a viral video to a tipping point. Candidly, I’m usually too lazy to go searching for blogs that might like a video, and kinda hope they’ll…
Last night I got an e-mail from Mac that showcased the new Apple MacBook Air. The product is interesting and the spot was simple with a contagious song called New Soul by Yael Naim. Although I was already well into my nightly Ambien, I felt I couldn’t pass on a quick parody. About 19 minutes…