As you regular readers know, this WillVideoForFood blog is designed for three audiences: online-video creators who aspire to generate income from their work, marketers, public relations firms and advertisers looking to access the most visceral form of social media: online video (in a way that’s neither a “viral video gamble” or as uncontrollable as “consumer generated…
It’s a showdown, folks, between Triscuit the Cat and Rusty the Dog (pets of babysitterofnalts). In this video, sponsored by Reader’s Digest, the cute animals duel on the cutest Halloween costume. I can’t stop watching this video, because my wife’s squeeky voice cracks me up. My low-pitch Rusty voice is based on J.K. Simmons (remember him…
I’ve developed a fairly comprehensive list of my sponsored videos, and the case studies surrounding them. See this page on kevinnalts.com to review the brand goals and see the videos. I’m glad to have a TubeMogul profile so potential clients can see accurate, real-time details about my views and demographics (see chart below). My most…
Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with creativity. The friends swing effortlessly to the next hold in a pendulum traverse. Rhett knows the objective danger as he firmly grabs his nub, and Link’s total attention is committed to…