Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…
How to work with a Youtube star to get marketing results
AdAge and Visible Measures reports that this Burger King “Square Butts” Spongebob parody of “Big Butts” is the third most “viral” commercial of the week. And this makes me so very sad.
To get you in the mood for Easter weekend, I present this “oldie but goodie.” I didn’t make it, but I watch it each Easter to remember the true meaning of the holiday. I’ve also shamelessly plugged my wife‘s “Attack of the Easter Puppy” below…
Geico fails by tapping a YouTube star without tapping into his embedded audience?
Here is the fresh new list of 7 things every marketer should know about online video. This will be on the final exam, and it’s not “open book.” Remember folks, I’m not the greatest marketing director in history. And I’m certainly not the best online-video creator (even though I’m the second Google result when you…
How can entrepreneurs find digital talent?
I’ve written before about Hitviews, and I’ve been working with the company on sponsored videos. This report (see video) by ABC’s NYC affiliate (channel 7), the most-watched local network in the US. It’s the story of how Hitviews co-founder Caitlin Hill (theHill88) and veteran network executives are turning online-video stars into promotional vehicles for large…
I’m still procrastinating my AdAge article for online-video, but the process awakened me to something vital about online video. You see, when I was featured for the first time on YouTube it was mocking a “viral video genius.” It was meant to be a joke. Viral video was not an art form, and remains a…
hot off the press… A YouTube for All of Us As a community, we have come to count on each other to be entertained, challenged, and moved by what we watch and share on YouTube. We’ve been thinking a lot lately about how to make the collective YouTube experience even better, particularly on our most…