A few years ago, a video could be considered “viral” if it hit a million views. Now I’d like to propose a more stringent definition, and tell you that President Obama meets the criteria. A video, I submit, is “viral” if it gets more than 5 million views in a 3-7 day period. So Obama…
Remember that video curation was supposed to be all the rage last year and 2011? I’m still not seeing it get enough attention, but that will change as online-video consumption moves from desktop to simpler devices: mobile and remote controls. Why? Sans keyboard, it’s just not as easy to self-select videos, so we’ll need simpler…
It’s been a while since I’ve summarized some of the most important factors to getting your videos seen. This post is based on my own YouTube creator experience, my work with big brands, and my book (Beyond Viral). I’ve also written a free eBook called “How to Get Popular on YouTube Without Any Talent (version…
comScore’s February data once again shows Google’s dominance in the online-video market, but Facebook is catching up. It’s now the fourth-largest online-video sharing property (see Facebook’s unofficial resource for more information). Facebook, as a sharp contrast from other sites, has short bursts of viewing (far shorter durations than other properties like YouTube, Hulu or Viacom…
How many views does it take for a video to be defined as going “viral”? It’s not 1 million, and it’s not 2 million… read on. I’m a big fan of Smosh’s Teleporting Fat Guy (see original video seen more than 4 million times). So I was thrilled to see the adorable chubby guy return…
We Americans watched nearly 34 billion videos in May, and 14.6 billion (43 percent) were on YouTube. According to comScore (source: TechCrunch), 144.1 million viewers watched an average of 101.2 videos per viewer in May. Hulu ranked second with 3.5 percent share. The gap between Google and Hulu remains strong, and it’s safe to say…
Save yourself a lot of time, and ditch my eBook about how to get popular on YouTube. There’s one common denominator to getting regular YouTube views and subscribers. It’s a secret possessed by the regular names we see on YouTube’s most-popular videos of the day. People who retain wildly enthusiastic fans who watch, rate, favorite…
Time to follow the lead of YouTube’s hottest women. They may be pretty and popular, but they’re not stupid. If you have enabled playlists on your YouTube channel, turn them off immediately. Many popular YouTube creators (especially the hot women) have discovered this already — or never bothered creating and offering playlists. Disabling the playlists…
Last week I wrote one of my more seminal posts on the convergence of paid search and video. Those who comment on my blog, of course, are rather indifferent about these vital topics and would just prefer me to stick with such topics as farts and YouTube drama. Alas, I finally know how our summer…
Guest blog by Alan Lastufka (FallofAutumnDistro), video creator, emo, blogger and author of the forthcoming “YouTube: An Insider’s Guide to Climbing the Charts.” When uploading a new video to YouTube, or any other video-sharing site, you need to give a few pieces of information to the site because encoding software can’t actually watch your videos….