YouTube’s Videotargeting Gives Advertisers Precision

Now you too can target an ad on a YouTube video with more precision than ever before. Via YouTube/Google “Videotargeting” you can suggest videos based on keywords (like humor or entertainment), viewer demographics (age and gender), interest-based categories or some combination of the three. Read more on the YouTube Blog or Mashable. Says Google/YouTube: Our goal…

Hey, Idiot. Missing “View Through” Data on Your Online PR? Don’t Even Read This.

5 extra points to Tealium for remembering I downloaded a white paper, and shooting me a follow-up video (using campaign management tool). Just checked the “earls” and it’s Concentric). Hidden codes in URLs can be so informative. Negative 7 points for making the videos so damned boring… like a a cross between a dull conference…