Now you too can target an ad on a YouTube video with more precision than ever before. Via YouTube/Google “Videotargeting” you can suggest videos based on keywords (like humor or entertainment), viewer demographics (age and gender), interest-based categories or some combination of the three. Read more on the YouTube Blog or Mashable. Says Google/YouTube: Our goal…
Just discovered Vidque.com via Steve Garfield, and it’s another example of a site built to solve the fundamental problem for those of us that don’t live in online-video. What the hell do we watch? Since I just spent more than a couple hours navigating Vidque, creating a profile and critiquing it… you’d better f’ing read…
This is a disjointed post… but I summarized things at the end. Of course the summary makes no sense unless you read it. So just read it. Geez- you had all last week off. Really? Yeah, so I’m chatting with one of the YouTube editors last week. Can’t say which one because that would be…
One of the most profitable areas of online-video is and will remain “how to.” For most subjects, the content is “evergreen” (not requiring frequent updates), it’s highly sought after, and gives advertisers a way to target consumers by specific interest. But how do you find the how-to video you need “just in time”? First, you…
Halloween videos by Nalts
I had trouble when putting together my “best of Nalts” DVD because it’s not easy to rank my videos on YouTube or other sites by rating. Also- the ratings aren’t necessarily fair. A popular video ALWAYS gets a lower rating than one that’s seen by a small group of my regular viewers. Superl8tive.com just invented…
So you got lucky and had a video go “viral.” Now what do you do? YouTube is now giving “one-hit wonders” a chance to become a YouTube Partner, where they’re eligible to earn a percent of advertising revenue from their videos. This may, of course, be frustrating to those who have applied for the Partnership…
I’ve written quite a bit about online-video contests as a win-win for producers and brands. Unless the agency insists on a giant microsite and excessive media buy, these give brands access to novel creative executions at a great price. And amateur producers can use it to promote their work, and make some bucks. My support…
An important note from Google about how to ensure your videos are easy for Google to find… Video Sitemaps: Make your videos discoverable [Original Post by Amit Paunikar, Product Manager] Indexing video content presents some unique challenges, and if you have videos on your site, you’re probably wondering how to make sure your videos are…
Bored? Click this link, and you’ll get the best 60-plus “Best of Nalts” video playlist running without stop. Works better than Ambien.