I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see…
Last year we celebrated the worst corporate Christmas and Holiday greetings. This year we’re celebrating the good ones. Got one? We’ve found one by Klick Health, and it deserves recognition. The sheer number of edits and costumes shows effort that is uncommon with end-of-year throw aways. This one is interactive so you can win some…
Seen it? SIRI the iPhone killer. I love the shots of it running along from the perspective of the iPhone camera, and the scene where she drags someone through the mud.
JibJab’s 2011 video, folks. Jessica Black made it, thank goodness. You’re listening to the voice talents of Jim Meskimen- check him on YouTube. Only 18K views so far, so you’re one of the first.
Axe is going quite a bit sexier this year with the “hot Christmas” video greeting card. You can personalize it on Facebook. Two girls in lingerie or bathing suits, and they’re riding a mechanical deer. I’m going to have to say it’s far more interesting than a dude in a towel… even if the special…
Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it. Sorry the blog’s gone a bit grey lately, but I’ve been busy posting…
Years ago, when I was on a YouTube tear, I was posting daily videos. Most people discouraged this behavior, arguing that I should focus on quality not quantity. While both are important, I’ve let frequency suffer in pursuit of the elusive “good” video that people would share and view. After Trippy’s wedding I decided to…
In a study that should be of no terrible surprise, Burst media showed that although young viewers (ages 18-34) watch more online videos, we 35-54 geezers are more likely to interact with an online-video ad. This provides a word of caution to eager marketers in search of large views: don’t forget the demographic. Chart by…
Last year about 4% of us watched online video for more than 6 hours a week. In fact most of us microbinged in minutes at a time. Now according to TVGuide, 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four…
So you want to know how to get views on YouTube. You want to grow a vibrant YouTube channel, go viral, and become the next Ray William Johnson. Do you cheat, or choose a more proven way? No Kindle lovers… you could read a great American classic on that sun-enabled iPad you call a Kindle….