I’ve often debated with myself who’s responsible for radical changes in online-video consumption and advertising. Creators? Marketers? Agencies? Media properties? I attended a recent iMedia Connection event, and found out an unlikely decision maker that advertisers and marketers agree will be the real driver of change. Um… you. See the chart below. You as the…
Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…
I launched that March 19 NaltsGetsFit video (yes, the shirtless one) before YouTube’s maintenance problem started minutes ago. Here’s the thumbnail, which populated on my channel page. But the video (despite having 150 views) isn’t appearing in classic YouTube fashion. So I made it, ChristopherMast. You? I’m ready for a health/diet/fitness sponsor, now. Get me…
If it’s one thing that puzzles me — maybe even annoys me sometimes — it’s the proliferation of videos that are simply video screen captures of a video games with added dialogue or music. They’re hard to ignore, though, and often dominate YouTube’s “most watched” and “best rated” videos. But along comes this masterpiece and…
Yey! Nine people bought my “Best of Nalts” DVD, which is precisely 8 more than I expected. Thank you: Damon (Maryland) Kimberley (Florida) Mattias (Sweden) Jason (New York) Krysta (Canada) Gordon (UK) Ian (England) James (Georgia) Diane (CT) One of the problems about it is that you can’t select “play all.” Unfortunately, my Mac crashed…
Well after two years of trying to evangelize amateur video, it would appear that Fred and Sharon have done more in this two-minute video titled “Who Needs a Movie.” They inspire, generate ideas, and provide passion that I’ve lacked. As film maker Dawn Westlake said, “OMG! I’m packin’ it in. How can anyone who’s legit…
Alas, online viewers may have a short attention span, but the rapid-fire entertainment has its roots more than 4000 years ago. Here’s the oldest recorded animation, and it’s made by sequencing five images on a goblet that may date back to 2600 B.C. This according to the archeology blog on About.com (warning- pop-ups will chase…
So he was indeed an emu. And . He hasn’t exactly been a viral sensation, but the emu I caught on tape is back with its owner. And he’s currently the 6th top-rated comedy of the day on YouTube. Which is probably more publicity than he would have gotten had stayed home. To see video,…
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…
I was interviewed Friday by a major U.S. television network on the subject of online video, and caught some footage of the reporter’s loaded questions and biased reporting. You’ll hear how he tries to shape the discussion to confirm his own belief that online video is crap, and that big media will continue its reign….