NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
Sick of paying a satellite or cable bill from Verizon, Comcast or another provider? Here are 35 ways around it.
I haven’t seen a video so begging for satire in ages. It’s a BMW promotion for GINA — a new cloth-like exterior for cars. Who needs pesky, antiquated metal structure on their cars? Metal is so Neandorthal, dude. The first Terminator was big and clunky, but the next ones got smooth and sexy. Metal only gets…
TubeMogul reports on the short shelf life of online videos (courtesy of ReelPopBlog). While it’s true that 25% of video’s views tend to occur within the first 4 days, this is a bit missleading. First, TubeMogul focused on videos exceeding 1,000 views and the website is used more by serious content creators looking for broad distribution. Second,…
I met the Marketing Diva (Toby Bloomberg) at a Cox Communications event. She pulled out her Flip cam and asked me to define social media. So I gave her a quick answer. Then along comes “The 60 Second Marketer” and packages this spontaneous clip into the following video called “What is Social Media.” Suddenly, my…
How do I miss something this viral? It’s called Terrorists Bloopers, and it’s a low-budget parody of the “Girls Gone Wild” advertisements. A funny spoof on cheesy commercials and terrorism. And the ending is worth waiting for. Here’s some fun trivia about it: It was created by a Brooklyn NYC comedy troupe named Poykpac. Here’s another…
Did you know there’s a tool that allows you to easily convert iSight footage to a YouTube upload? It’s called Vidnik. And it’s one of a hanful of cool shareware video applications available for you Mac users (all 45 of you). Ostatic reveals “6 essential open source apps for Mac videographers.” Some are handy, like…
Remember I predicted that we’d see live news via amateur cameras in 2007? Imagine the next bank robbery where you get to watch along? Maybe there will be an interactive chat so you can give the hostages survival suggestions, and tell them they suck and are gay. Grant, I was a bit early on that…
Nestle teamed with Major League Baseball on this “Take Me Out to the Ballgame” contest (they’ve even got a blog). Nestle’s agency asked me to propose concepts to promote it, but selected Rhett and Link, who did this clever Goth promo. Now viewers will vote the winner, and I’ve got my favorite: Babe Ruth ulele…
What’s better than my previous list of free and royalty-free music and sound effects? A longer list, which includes video effects too! Thanks to you, we’ve got a few new ones to share. Let me remind you that I’m tagging this entry “hellen keller” so we can all find it easily later using the Orb…