Cell Phone Parody Videos: iPhone, oPhone, Blackberry and Android

It’s July 3, which is annual “bitch about your stupid cell phone day.” Don’t verify that on Wikipedia yet. So let’s step back, but not rate or compare the Microsoft oPhone, iPhone, Android and Blackberry for a moment. But let’s not debate Mac versus Microsoft versus Google versus Blackberry. It just divides humanity, and that’s what…

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“Secrets of Viral Video Marketing” at Yahoo! Conference

Your Uncle Nalts will be talking about viral video and marketing at the Yahoo! “Big Screen, Little Screen” event July 9 in Toronto, Canada. My topic is “The Secrets of Viral Video Marketing.” The funny part is that I was a late edition because Dan Ackerman Greenberg couldn’t make it. Seriously. I couldn’t make something…

Cheese Campaign: the Power of Online-Video Community

People who haven’t yet understood the power of online video are amazed at how the video community has pulled together in the recent movement to honor cheese. Individuals from all over the globe have taken time away from other important endeavors to make a video about cheese, or involving cheese. Many online-video causes have helped raise…

Best Cheese Videos

You can touch the grey arrows to the right and left to advance to the next video if you have ADHD. The arrows vanish when you start watching a video, but they’re still there just like God when times are rough. You just can’t see them. Click on the right or left side of the…

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…

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Three Golden Rules of Online-Video Creation

For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…