A Pegasus-like horse-plus-man guy is hanging out in the shower talking about how he’s two things at once. It’s a creepy video ad, topped only by a creepier website that loops his voice. I present you with the “double-impact” campaign for Old Spice’s Red Zone Body Wash Moisturizer. It’s based on the laziest marketing proposition…
I’ve written many times about compressing videos for YouTube, but it continues to be the most-frequently asked question. Many of the previous articles on this subject assume you can’t upload more than 100 MB files, but YouTube now permits files to be 1 GB (1000 MB). If you’re still uploading 10 MB files (as I…
Wired Magazine writer Meghan Keane isn’t very funny at all. Neither is the author of the article she echoed by Fast Company Writer Carlye Adler. You know what? I’ll save you the trouble of reading these sobering articles. Comedy sites aren’t attracting sufficient advertising online. Except for College Humor, which is niche enough and maintains an…
Guest blog by Alan Lastufka (FallofAutumnDistro), video creator, emo, blogger and author of the forthcoming “YouTube: An Insider’s Guide to Climbing the Charts.” When uploading a new video to YouTube, or any other video-sharing site, you need to give a few pieces of information to the site because encoding software can’t actually watch your videos….
Pay attention now, online-video and advertising peeps. This lil’ blog post is going to be on the final exam. It might even spawn a trade article and a new business. Search engine marketing (SEM) is big business today, with agencies charging retainers to help websites rank high on search engines (increasing qualified traffic) and help manage paid advertising….
For months, YouTube Cewebrity Paul Robinette (Renetto) has been posting video blogs (vlogs) about his discontent on YouTube. He has criticized the site for how it handles the small but vocal video community, and has stirred up drama with the grace of an Olympic gymnist. In the past few weeks, Robinette quietly launched Vloggerheads.com with…
One of the finer articles on The Onion: “Local Idiot to Post Comment on Video.” Thanks, M.C. …he will feel a deep, unwavering desire to offer a dissenting opinion, which he has hinted will include the words “gay” and “reatrd” [sic]. “It is my moral obligation to alert the Internet community to the fact that…
Poor Internet Television Station Revision3. It’s a case study of an increasing delimma faced by studios/networks moving to YouTube (reluctantly of course). They can’t invite viewers to subscribe to one particular show alone (unless the devide the shows into individual channels). So networks like Revision3 have three choices: Place all its shows up on a indivudal…
I’ve lost original video files before, and sometimes even the compressed versions. I’ve had to rip my own video from Revver so that I could own some version, and it’s a horrible pixelation relative to the original file (or even the compressed low-rez version). Now I have a few simple rules to save you from…
Oh dear. Did I sleep through a Google Video death? It seems these video sites barely have the courtesy to send a “goodbye” card when they die. It took a while for me to realize TheDailyReel was RIP, and I just discovered this morning that Flix55 (the video-sharing site by a NYC television station) had vanished. Now…