I MUST know what you think of this Bill Gates and Seinfeld campaign. Please scan this short article on the Huffington Post, and watch the clips if you haven’t. Then comment below, but be specific. Why do you like or not like them? Then, and only then, are you allowed to peek at the “more”…
Readers Digest and I have had a long history together… We’ve spent many hours together (often on the loo, but that may be TMI). I used to explain that I subscribed to the mini magazine because I wanted to monitor the pharmaceutical advertising (it’s my day job… I gotta know who’s advertising). The truth is I…
Some of you aren’t regular YouTube viewers, but have loads of RSS (feeds) available via a reader. I use iGoogle as my reader, for instance, and I have a customized page loaded with RSS feeds from my favorite blogs and websites. Butterfly. If you prefer to get alerts for new videos that way, here’s a…
Yesterday my wife and I were finalizing our information for a financial counselor who will tell us that we’re too deep in debt, not saving enough, and have precious little buffer. So naturally I found myself humming this intro tune all morning. I shot half of this on the way in, and then wrote a…
I’m just proving that you don’t have to be Tina Fey (or LisaNova) to appear on CNN impersonating Sarah Palin. Yeah that’s me in drag (see Sarah Palin Exposed, which is almost at a half-million views). My parents are so proud. I usually don’t know my clips are going to be used on television until after…
There are really four distinct ad formats on YouTube, the online-video site with the lion’s share: display, text ads, InVideo ads, and video ads (10-30 seconds). Unlike most sites, YouTube forbids preroll, but does offer full-motion video ads if the user fires the player (in the home-page ads or in display areas). So let’s talk…
This is one of few scripted videos I’ve done, and it’s kinda a social commentary on war… with a twist. We were actually reading our lines, which were taped behind the Sea Monkey container. The observant viewer will notice that the Sea Monkey container was devoid of brine shrimp. I had to shoot some b-roll…
What do you get when you mash Sarah Silverman’s “I’m F’ing Matt Damon” with this recent AP News clip of Matt Damon droning about Sarah Palin’s character? This little video musica I’m calling “Sarah Palin is F’ing Matt Damon.” If you like it, it’s mine. If you were offended as a God-fearing Democrat or Republican,…
Don’t get depressed about the economy folks. Even wrecklessly stupid brands are squeezing old-media spending in favor of paid search, targeted interactive advertising, and … yes… even online video. Marketing and advertising spend on online video has a good future. Even though it’s a small sliver of online spending and difficult to measure (slicing fog),…
It’s unfortunate that most online-polls don’t provide an incentive. But if you do see a poll invitation surrounding an online video (on YouTube or other sites), I encourage you to participate, and do so thoughtfully and honestly. I’ll briefly explain how they work, and why viewer feedback is so important to sustaining online-video model. As…