Thanks for Helping Jack Up Votes on Video Contest

It’s the kind of thing that drives semi-pro creators insane (see Jared’s VideoContestKing post). A video contest based not on the quality of the entries but the “popularity” of the creators. I entered Great Wolf Lodge’s contest, but was amazed that despite family & friend e-mail campaigns that we couldn’t get beyond 2% of votes….

Most Unusual Commercials: Cuban Gynecologist & AutoSalesman

I’d buy a bag full o’ shit if Rhett and Link were promoting it. They are probably the best creative duo for online-video promotions, and I’ve written about many of their promotions, from Butterfinger to Alka Seltzer. Perhaps their weirdest campaign, “I Love Local Commercials,” has the comedic pair bringing life to an otherwise boring…

Hey, Idiot. Missing “View Through” Data on Your Online PR? Don’t Even Read This.

5 extra points to Tealium for remembering I downloaded a white paper, and shooting me a follow-up video (using campaign management tool). Just checked the “earls” and it’s Concentric). Hidden codes in URLs can be so informative. Negative 7 points for making the videos so damned boring… like a a cross between a dull conference…

Debtors Revolt (Ann vs. Bank of America)

Ann is a 46-year-old mother and mental-health professional and self described “conservative liberal, or liberal conservative, closet science nerd, shoe-addict, and beauty product-junkie.” She says she’s met herĀ  credit card balance limits and paid routinely, but that didn’t stop Bank of America from jacking up her interest rate to a whooping 30%. So she took…