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VidCon: Community & Online-Video Industry Morphs in July 2010 Event

This video shows Hank Green (with his lesser known 3rd Green brother) announcing VidCon, taking place July 9-11, 2010 in Los Angeles, California. Here’s the official VidCon website. For those of you familiar with the Vlogbrothers (John and Hank Green), I don’t need to tell you what an enormous connection they have with the vibrant…

Online Video and Paid Search Run Counter to Shrinking Online-Advertising Spends

Laurie Sullivan of MediaPost reports that paid-search and video are the “bright spots” of online ad spending according to a recent eMarketer report. “Search and video were the only two media that experienced growth this year, although much less than the prior year,” according to the article. Two trends to watch according to David Hallerman, eMarketer…

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Drink Your Fat, Kiddies

Below is a somewhat terrifying video of a man drinking fat (source: Man Drinks Fat). It’s a product of NYC Health Department’s “Drinking Fat” campaign. I spoke recently at a Google HealthThink event, and happened to immediately follow a presentation by the NYC Health Department’s Dr. Richard Daines (who presumably is behind this video). I had…

Don’t Call it a Viral Video Unless It Goes Viral. Till Then, It’s Just a Promotional Online-Video.

Semantics be important… especially for a relatively novel “space” like online video. For starters, I never much cared for the term “viral” marketing, because it had sick connotation. Like my marketing might make someone sick enough to cough on another hapless patsy. Then comes the term “viral” videos to celebrate the wonderfully horrible videos one…

80% Online-Viewers Stop Watching a Frozen (Rebuff) Video

When a video freezes it’s called a “rebuff,” and it happens 8% of each video stream. And when it does, 80% of viewers stop watching. That’s according to TubeMogul, who track these things from the players it monitors. Tubemogul also allows publishers to push their content to all the major online-video sharing sites for free….

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Online Video Goes Local: More Like Radio Than TV

We continue December’s guest blogs by online-video gurus and friends (see Punchy‘s post yesterday). This post is by Peter Coffin, a frequent commenter and YouTube and star of the fresh new single “This Song is Cliche.” Although I had met Peter via such video collaborations as “Mean Kitty Parody,” it wasn’t until last year’s YouTube…

“Punchy” Predicts Seven Online-Video Events for 2010 & Tells His Story

Last year while shooting HBO Labs “Hooking Up,” a fellow named Bobby Jennings introduced himself. Turns out he’s the guy you know as “Punchy” from the popular series by Wicked Awesome Films on YouTube (see also the group’s website). He was the first online-video guru to respond to my invite for guest-blog contributions this month….

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Online-Video Experts Share 2009 Highlights and 2010 Predictions

First of all… the snow. Does it stay or go? I kinda like it, but when a vlogbrother says it’s “gotta go” it gives you pause. I just invited a few of my favorite thought-leaders in online video to write a guest blog post about 2009 highlights and 2010 predictions. If you’re steeped in online video…