I met recently with Steve Rubel, who Business Week once called “the all-knowing thumper in a forrest of bambinos.” He’s dumped his Micropersuasion, but still posts on SteveRubel.com. Steve asked me what I knew about video and SEO, and prompted this succinct 101-post on “how to use online-video to crawl your way to the top…
Okay get a coffee and sit down. This is one of my important posts. You’ll learn in this one post more than you learned in that stupid communications major (the sender sends messages, and the receiver receives them). I switched majors the day I realized half of the women in my Freshman 101 communications class…
What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…
I’m a bit late on my online-video predictions for 2010 (unless you count this December post). The landscape continues to change, and it seems the world has been slow to catch up with my 2008 and 2009 predictions. Heck I even made a video in 2006 predicting 2007. Here’s what I’m seeing in Online Video…
With mixed emotions I share with you the Cracked.com “7 Ballsiest Ways Anyone Ever Quit Their Job.” I fit nicely into #6 (before you co-workers with nudity). Some of my Merck colleagues still believe I got fired. The truth is left on decent terms, as the relationship became uncomfortable for both employer and employee. Once…
Believe it or not, I debated the headline of this post longer than you might imagine. I can’t sum this video up. It’s just your responsibility to watch it, and realize that… if my videos are chocolate flavored Doritos, ChurchofBlow’s are fine French meals, followed by a creme bruleee and an espresso. This is the guy…
Views of any of my videos appears inversely related to a) how much time I put into them, and b) how much I like them. This parody of CES (consumer electronics show in Las Vegas) took longer than expected, but I don’t like it. So maybe the forces will counteract. Interested in the “making of”…
I’m not a regular CurrentTV checker, so thanks to Mark for alerting me to “Viral Video Film School” in the comments of my last post. He also recommended SuperNews on Current, and I was not disappointed with “The Christmas Bailout.” Below is a Brett Erlich video capturing 2009’s finest moments in the form of a quiz. You’ve heard…
Can a mobile phone cook popcorn? Yeah I’m calling BS on this video because the manic “talking over each other” seems contrived. Nonetheless, it was enough to spook my wife, sister, and their friends. So I feel obliged to spread the rumor (see video), even if Spopes has put that one in the “false” category….
I’ve written many times about an obvious business model: amateurs with decent cameras shoot b-roll and sell it to advertisers at a reasonable price (one time purchase, no complex royalties or licenses). This will drastically reduce the cost of the video ads that will be created in the coming years, and that will be important…