Last year my video roundup of the best Superbowl ads was seen more than 7 million times, so I kinda had to make a sequel. Since this year’s theme (for both aired videos and those banned) seemed to be about guys being gay or wearing underwear, it felt right to use “I Wear No Pants”…
Can online video make any money? I don’t remember right now, but I’m guessing the answers are in this Streaming Media Online Video “Redefining Monetization” expert panel that Larry Kless led. It’s an all-star cast and me. Just shut up and read his article from yesterday or watch an excerpt of the video, and make…
When do you book your plane flight to AdTech (April) in San Fran? a) When you commit to speaking b) When Daisy Whitney reminds you c) When AdTech puts you on its homepage d) A week before the event because you forgot e) Never because you don’t know the difference between LA and SanFran, so…
… be hurting you. Why do keep writing about video search-engine optimization? Your viewers or customers are increasingly using specific terms in their search, and including the word “video” into searches more than the word “sex.” In the past 5 years the term “how to” has grown steadily as a search phrase (Google analytics). Eye…
I couldn’t help reflect on my commute this morning about how very sad the iPad must be from the scathing reception he’s received. Perhaps he’s hurting deep down, and needs to vent in a “hater” vlog. So I gave him the chance. It was fun to watch the faces of people as I drove up…
It was absolute torture to be spending 3 hours on my 1-hour commute (snow) and not having the time to parody the iPad. So many thoughts, and no time to make a video. But I took solace in finding that MidnightBlade created this brilliant parody of Hitler’s response. The Hitler parodies are not new, and…
I just spoke with the Guru of Video SEO, Mark Robertson, to get some input on my chapter on video SEO (for “Beyond Viral Video”). I don’t think I succeeded on convincing him to just write the chapter (with credit, of course), but he’s been very generous with his insights. He’s got the smack daddy…
We are highly amused by thoughts from former Disney CEO (Michael Eisner) at the recent NATPE event (see TubeFilter for more). Eisner is now CEO of The Torante Company, and its digital studio is called Vuguru. Very web 2.0 branding. He speaks about traditional media’s “death march,” and says YouTube’s revenue share “draconian.” But he also…
PRWeek ran a story titled “Logitech Finds Value in Campaign Video Strategy,” and here are the highlights (the story requires login, but it’s here). You may remember the video (below) called “Amazing Kitten.” Congratulations to the 5 randomly-selected commenters, and the 5 winners of the video replies (who I just finally contacted). Client: Logitech (Freemont, CA)…
I’ve got it! I’ve got it. YouTube and other online-video sites take notice. Free advice, peeps… to solve the ultimate online-video ad dilemma: pleasing advertisers without pissing off viewers. Problem: We hate pre-rolls. Google says they work, but 75% of viewers drop like bodies on Fringe. We think we’re watching the wrong video, and most online-video…