In this NewTeeVee piece by Liz Shannon Miller, Tubemogul CEO Brett Wilson announces research with DynamicLogic that will finally show the ever debated link between online video and sales. He also proclaims his disdain for the words “viral video” and “view.” With my luck this study will be released the day after my final manuscript…
Via Larry Kless, here’s Mark Robertson, the King of Video SEO, sharing some tips about video codecs, encoding, and other things we don’t quite understand… but know are important. Until you or your agency are doing all these things as prescribed by Dr. Robertson, we recommend getting all of your content on YouTube. Turns out…
A month ago while on vacation in Florida I discovered I had forgotten my Canon HV30. I panicked. I searched my laptop case (a giant man purse) for a Flip cam to hold me over. Note how easy it is to say “flip cam” instead of “small video camera.” No luck. On a trip to…
Which video will you remember when you’re showering tomorrow morning? 1) The White Lane for Passing and Loading. The Right Lane is for Floating Houses (a house floats down the highway faster than cars… it’s made of wood after all). 2) While we’re stealing from “Viral Video Chart,” here’s the short-lived Simpsons opening based on the…
The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…
Lady Gaga is contributing to the morale of US troops in Afghanistan thanks to her “Telephone” song, which is becoming a viral sensation. Courtesy of TheSmokingGun and YouTube, we can enjoy some soldiers doing an entertaining remake of Lady Gaga’s hit. Hmmm. War and Lady Gaga. Not sure it’s the next “wedding dance” but certainly…
I would have predicted that by April 2010, YouTube’s “most popular” videos would be consistantly good. In fact, however, we’re seeing some all-star talent like Mediocrefilms and BlameSocietyFilms getting far fewer views than they would have a year ago. And we’re seeing some YouTube channels ranking consistently on YouTube’s most-viewed and most popular sections that are (how can I put…
I was reading the POV of a franchise trade blog on a TCBY “This Could Be Yours” video contest in which we’re a finalist. The contest, unlike many I’ve entered, is not about producing a compelling video to persuade consumers. It’s designed to prove to TCBY that you’re worthy of winning… a TCBY franchise (valued…
I’m fairly immersed in the online-video space, but would have had to “phone a friend” if you asked me some of these questions on “Who Wants to Be a Millionaire.” Are we consuming more or less television now that we have online video and the mobile players (3 screens)? What percent of our live television…
I didn’t think I wanted or needed a mobile home until I saw this. But I might just drive a few days to get one of these used, Cullman liquidation mobile homes… because of this absolutely candid, brilliant and real advertisement. Sure there’s a shot that looks like potential blood stains on a floor that…