You Don’t Have to Be CableTV’s Bitch. Options Abound!

The poor television networks and cable. In one of the seminal points of the evolution of online-video-to-television and mobile, the networks are putting legitimate near-term business desires and needs above consumer demand and innovation. You could view recent moves — like blocking GoogleTV and Hulu’s paid app with ads — as strength and discipline. Avoiding…

|

YouTube Marketing: Not Just for Greedy Corporate Peeps

Thanks to Think Media TV and Life in Student Ministry for reviewing my book, Beyond Viral, and how the tips can help non-profits, charities and ministries not just corporate promotions. It’s nice to hear how Sean and Tim (their YouTube accounts linked by name) are using my book for good not evil. 🙂 Click below…

| |

How to Measure Online-Video Advertising: Shaping the Fog of “Engagement”

“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…

|

Research Suggests Web Video is As Good as Television, and Viewers Are Ages 18-34.

Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…

What Do Notebook Computers Mean to Future of Books?

In a world where content is going digital and publishing is becoming “decentralized,” how do we ensure we’re “adequately informed?” How to we stay “up to date with what’s going on in our field”? Can we use technology to participate in the narrative? This delightfully cheery video by IDEO helps you  imagine three novel integrations between…

The Fourth Generation of Online-Video Advertising

Stop. Do not read another word before pausing for 15 seconds. Really. Okay. How’d that feel? Chances are you ignored the advice, and perhaps it compelled you to defiantly plunge ahead with more interest. After all, the headline promised 4 generations, and that usually begs the question “what were the first three?” But I made…