Ducklings vs Wind Gust
Is it animal cruelty to laugh at a bunch of cute ducklings getting blown across the cement by a gust of wind? Source: Unruly’s Viral Video Chart.
YouTube Launches Pay-Per-View Ads
Advertisers on YouTube now have an option where they only pay when a viewer engages with the pre-roll ad. It’s a bold way to get digital marketers to move confidently into the medium since, like Google Paid Search, it’s more accountable. Here’s the YouTube blog post about this new format called “True View.” Since most…
YouTube “Butt” Guy Sues Southpark
Brownmarkfilms sues Southpark for stealing its “What What In My Butt” YouTube video. Seriously? This is about the highest complement you’ll get in your career. Hey Southpark… you have my permission to use anything you want from my Nalts channel. It all sucks, but that didnd’t stop you here. Okay can I insult this video without offending gay…
YouTube Color Coding (video)
Here’s a video about YouTube color coding to enable search of related video content. It’s kinda cool. Test this and other “Google Lab” pilots on YouTube (here). It’s called TestTube.
Online-Video Has Celebrity Appearance
It’s not often you see a real celebrity in an online-video series. But today’s BarelyPolitical features one. You’ll have to look carefully, though. Hint: he’s in a red hat, and the only one to spot him so far is stalkerofnalts. I got some great footage of Mark (TheKeyOfAwesome) Douglas losing his shit and dropping the…
How & Why Madison Avenue Is Killing YouTube (and what it can do)
Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
Future of Video-Marketing (Ad:Tech): On Fly, Bright Light, Everywhere
Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the…
AOL Homepage Gets Video Centric
AOL debuted a revamped homepage this week, with a greater emphasis on video. Says PCMag: The new site is also very video-heavy. “AOL Daybreak” is a hosted morning news round-up, and “The Light Box” is an in-page video player featuring content from AOL and its partners. In the “Editor’s Picks” section, the site showcases the…
Clueless Author Reveals Online-Video Secrets
So I do this interview at Blogworld not realizing it’s friggin’ Mark Robertson of REELSEO that’s interviewing me. Since the question of video SEO comes up, I mention Mark during the interview, referring to him as the authority on video search-engine optimization… after all he helped with the chapter on video SEO in “Beyond Viral.” Then the…
Best Online-Video of 1986 and 2010
If you know Greg Benson, Mediocrefilms and Mediocrefilms2, then you’ll squeal with delight in discovering this vintage piece. It’s a training video for an upscale fast-food restaurant (or downscale real restaurant). I’m not naming the company name because I’d hate for them to ask for it to be removed. It’s vintage Greg… before the hair…