GOOD News. I’ve updated this for 2024… see the top 10 list of my favorite video and office gadgets and accessories. Let’s face it. Looking bad on Zoom is now the professional equivalent as having bad breath and a cheap suit. For the past few years I’ve worked remotely, and since Covid I’ve been experimenting…
Here’s an infographic from Entrepreneur magazine, in an article titled “7 Ways to Create a Killer Marketing Video” authored by Emily Conglin. I have some additional thoughts, as a marketer (currently leading strategy for an Omnicom agency) and as an author of Beyond Viral,” which was written for marketers seeking to capitalize on video online. The…
Since I was dangerously close to having a “dark blog” here, I thought I’d share some recent online-video information that’s worth knowing. Online-video ad spending continues to grow, with 2017 looking to be passing $9 billion this year (it was $6.8 Billion in 2016). That’s according to recent research by the Interactive Advertising Bureau (IAB) as…
What do you need to know about online video for 2016? Here’s a convenient “round up” for your viewing pleasure. Mobilization. Mobile advertising is growing 66% and desktop is just 5 percent. What’s interesting to me is that 36% of our time is spent on TV, and 39% of the ad spending is there. But…
Why did the ALS cold water, ice bucket challenge go viral? Secrets revealed.
Pharrell Williams Happy music video plagiarized Anne Marsen’s dancing video as seen on Vimeo in 2011.
What does it mean to top YouTubers now that Yahoo, Disney and Google are showing them love? Will we see the online-video landscape resemble network/studio relationships?
There’s a new Global Online Video Association led by Paul Kontonis. What does it means to YouTube and the networks like Collective, Maker, Machinima, Fullscreen and others?
Old Spice’s 2014 Superbowl ad shows moms singing and stalking their sons
I didn’t care much when some of the online video sites retired “consumer generated” accounts, and killed my Nalts channels. Metacafe, Revver, Yahoo video, Google video. But I’ve been rooting for the Blip.tv underdog since its infancy. So when I learned today they deleted my account, I felt totally betrayed. Blip.tv is now owned by…