Two out of three YouTube stars (Jody Rivera/VenetianPrincess and Greg Benson/Mediocrefims) featured in ABC News’ story on “YouTube Top Earners” were among the dozen profiled in my “Beyond Viral” book. Coincidence? Or did the student author, Clay LePard (a member of the ABC News on Campus bureau at Syracuse University) forget to read his journalism…
AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards,…
In this NewTeeVee piece by Liz Shannon Miller, Tubemogul CEO Brett Wilson announces research with DynamicLogic that will finally show the ever debated link between online video and sales. He also proclaims his disdain for the words “viral video” and “view.” With my luck this study will be released the day after my final manuscript…
I’m fairly immersed in the online-video space, but would have had to “phone a friend” if you asked me some of these questions on “Who Wants to Be a Millionaire.” Are we consuming more or less television now that we have online video and the mobile players (3 screens)? What percent of our live television…
TubeMogul upgraded its total file size to 1 GB, and Brett Wilson (its CEO and founder) claims they did it for me (I begged). You see, if you’re posting videos online, you might as well post everywhere you can (even if 95% of your views are on YouTube). As long as you set up your…
I’ve developed a fairly comprehensive list of my sponsored videos, and the case studies surrounding them. See this page on kevinnalts.com to review the brand goals and see the videos. I’m glad to have a TubeMogul profile so potential clients can see accurate, real-time details about my views and demographics (see chart below). My most…
I don’t recall if I’ve ever announced that you can park your own free subdomain (username) at ofnalts.com, which you can “point” at any website or URL. It makes that complex YouTube video URL (or other long URLs) short, simple, memorable and pretty. I use it in lieu of TinyURL because I can link to…
I’ve lost original video files before, and sometimes even the compressed versions. I’ve had to rip my own video from Revver so that I could own some version, and it’s a horrible pixelation relative to the original file (or even the compressed low-rez version). Now I have a few simple rules to save you from…
In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul….
TubeMogul reports on the short shelf life of online videos (courtesy of ReelPopBlog). While it’s true that 25% of video’s views tend to occur within the first 4 days, this is a bit missleading. First, TubeMogul focused on videos exceeding 1,000 views and the website is used more by serious content creators looking for broad distribution. Second,…