Most Popular YouTube Stars: Rankings, Stats and Trends

My last post about TheStation made me revisit the most-subscribed YouTube “stars” and channels to see what’s changed. Who are the most-viewed, most-subscribed and most popular people on YouTube? Here are some trends, stats and sources for additional information. First some trends: We’re still seeing YouTube’s “most subscribed” list (more important than “most viewed” because…

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Video Sponsorship Trends: “Cashing In” or “Selling Out”

I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…