Take it from the author of “Beyond Viral,” dear reader. Viral video is like fire. It can create a toasty fire or get people burned. Today we learned out the Times Square billboard hack video was part of the campaign for the film, Limitless. The deception was the brainchild of the viral-video maker “ThinkModo,” according…
Social media pioneers have long advocated honesty, disclosure, bacchanalianility, transparency and authenticity. First there were CMP.ly codes for standard disclosures. Then WOMMA came out with its disclosure guideand hashtags like #spon, #paid, #samp. Today the world’s most widely read blog that is called WillVideoForFood announced a new short URL you bloggers, social-media whores and YouTube stars…
Before I left Johnson & Johnson, there was a new word I began hearing in the public-relations circles. It used to be all about “transparency,” but then the word “dissintermediate” started to surface. J&J didn’t just have a “Credo” hanging on a wall that gave lip surface to patients, physicians, nurses, employees, and shareholders. The…
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…