T-Mobile Airport A Cappella: Everything But ImprovEverywhere

ByNalts

Hard to criticize this lovely video featuring surprised passengers in Heathrow Airport being surprised by a cappella songs in every genre. Part of T-Mobile’s Life’s For Sharing campaign. I just wish they’d partnered with or acknowledged Charlie Todd (author of Causing a Scene) because he kinda invented (or at least popularized) this type of video.

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Why Your Social-Media Expert Should Be an Improv Comic: 7 Reasons

ByNalts

I recently told a few hundred Canadian marketers that their social-media expert should be an improv comic, an insight that hit me during my all-night roadtrip to Toronto. Moments later, one former improv comic (from Freshed Baked Entertainment) confided at lunch that he’s using his improv experience to help brands create entertaining content. This notion…