Saddleback leather founder Dave Munson is using YouTube to teach counterfeiters how to knock off his bags. The video is instructional, persuasive, sarcastic and funny. By showing how counterfeiters do and can save money (using lower quality leather, cheap stitching, inferior metal buckles), Saddleback manages to fortify its own high price point. The clip also…
For the past month, adults everywhere have found their text messages going to their children’s iPads. And the kids, if they’re old enough, are sending messages to their friends, which in turn go to the parents’ iPhones. So guys like me are at the office getting bombarded with texts from kids, and our own texts…
Who needs the fancy Bose Soundlink Mini Bluetooth wireless rechargeable speakers? Or your fancy SONOS systems? Here’s my morning project… a do-it-yourself semi-portable amplified Bluetooth speaker system made out of my grandfather’s amo box. If you already have a pair of decent speakers, this system will set you back exactly $44.84 and give you sound…
In case you share my obsession with “My Singing Monsters,” you’ll need a breeding guide to get the advanced monsters. Download the images below to your phone so they’re easy to reference. And friend me: 2846120DC – or visit me on YouTube! Real quickly- if you happen to be looking for a great entry-level digital…
We YouTube Partners require two things to make money: a large number of views, and advertisers. Thanks to Kalle Tompros of SearchEngineWatch for summarizing the options available to advertisers. These include promoted videos (which requires advertisers to have videos on YouTube), homepage takeovers, instream ads (prerolls), and text overlays. For more options, see YouTube’s how-to…
I’ve had a few requests from readers/viewers to clarify YouTube’s evolving Partnership program, and help “up and coming” YouTube creators understand how to make money via video. As always, I’d caution YouTube video creators to keep realistic expectations on earnings– right now there are hundreds of YouTubers earning six-figure income from YouTube. But the majority…
Did you get an e-mail lately with the subject, “Invitation to earn revenue from your YouTube videos”? What’s it mean? You’ve been invited to “monetize” your videos. Since my sister hates that word, let’s put it this way. You’ll share in the income that YouTube makes from advertisers. This will amount to maybe $1 per…
So you want to know how to get views on YouTube. You want to grow a vibrant YouTube channel, go viral, and become the next Ray William Johnson. Do you cheat, or choose a more proven way? No Kindle lovers… you could read a great American classic on that sun-enabled iPad you call a Kindle….
So your video of you dog/baby/pratfall suddenly goes viral, and you’re faced with choices… how do you capitalize on the luck? I’ve had the pleasure of informally coaching viral lotto winners, from “David At the Dentist” and Richter Scales to the recent Dagfinn (who is navigating his stick the way I manage my career). It’s…
Hats off to infographicguy’s visual and exciting explanation about what happens in 60 seconds on the Internet. Imagine if more companies used video and infographics to communicate otherwise complicated ideas. They can hire their agencies, or ask the infographics guy for help for what would likely amount to 1/10th the cost.