GOOD News. I’ve updated this for 2024… see the top 10 list of my favorite video and office gadgets and accessories. Let’s face it. Looking bad on Zoom is now the professional equivalent as having bad breath and a cheap suit. For the past few years I’ve worked remotely, and since Covid I’ve been experimenting…
Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it. Sorry the blog’s gone a bit grey lately, but I’ve been busy posting…
So you want to know how to get views on YouTube. You want to grow a vibrant YouTube channel, go viral, and become the next Ray William Johnson. Do you cheat, or choose a more proven way? No Kindle lovers… you could read a great American classic on that sun-enabled iPad you call a Kindle….
So your video of you dog/baby/pratfall suddenly goes viral, and you’re faced with choices… how do you capitalize on the luck? I’ve had the pleasure of informally coaching viral lotto winners, from “David At the Dentist” and Richter Scales to the recent Dagfinn (who is navigating his stick the way I manage my career). It’s…
I really don’t care much for Dear-Abby-wanna-be advice, and I’m somewhat appalled by such concepts as “finishing school.” People should be themselves, but there are certain behaviors (like not sipping your soup from the bowl) that can be selectively adopted to improve the way one “fits in” certain social situations. This post is kinda a…
The Social Media for Nonprofits conference series kicks off in SF w/ @kanter, @GuyKawasaki & @jdlasica. bit.ly/lWLDQO #nonprofit #nptech http://socialmedia4nonprofits.org/ Perfect timing for what I’d planned this week… The 10 Commandments for YouTube/Viral Marketing for Causes and Non-Profits… 1. Though Shall Not Stop With Text. If you blog, also vlog. Use video to simplify your…
Sorry, online-video stars of 2011 and 2012. Seems your future is “asymptotical,” according to this report by SFGate titled “Inside Google’s Boot Camp for Viral Video Stars.” The New York Times covered the recent program for the “chosen” YouTube Partners that were selected as YouTube NextUp winners (see explanation of program). Yeah I had to…
This is part two of a series featuring direct advice from YouTube “stars” about what keeps them going. In part one (click to read), we heard from Brittani Louise Taylor, Rhett and Link, and Charles Trippy. Now let’s thank four more of the most prolific and prominent YouTube creators: Michael Buckley, Venetian Princess, MysteryGuitarman and…
So the NextUp YouTube winners are in NYC right now… receiving loads of love from Google/YouTube. It made me happy seeing the next generation of amateurs… and to see that Google/YouTube still encourages them even while commercial content is on the rise on the world’s second-largest search engine. I was invited to speak to the…
What was the best season of SNL you can recall? Wait let me ask it a different way: which of these years did you like best and why: the Belushi years Eddie Murphy Dana Carvey Chris Farley Tina Fey And why is it that 85% of the best potential comedy fail one one singular account?…