Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…
My 8-year-old son asked for help putting on his calculator watch this morning. He joked that he might use it during tests, and I quietly told him it might be a big mistake. His eyes perked up. “Why, dad?” “The alarm goes off… it’s really embarrassing when the ‘cheating alarm’ goes off.” He smiled, realizing…
I try to stick to video in this blog, but I’m allowed to wander because there’s no advertising and I’m only paid zero dollars per word. That’s why I write long posts. It’s more profitable. So now I’m going to predict your personality based on one question. What happens in Monopoly when someone lands on “free…