Digiday writer Saya Weissman lists Bank of America in the top-5 brand fails on Twitter, and I just had my own amusing experience with the bank. Today’s lesson for brands is simple: while it can’t hurt to integrate your customer service help desk with your social media efforts, you probably shouldn’t have customer service reps…
The headline is a quote by Mark Cuban, who is very rich. The full quote, as captured by Adam Kleinberg in last week’s Videonomics event in Dallas Cowboys stadium, is: “Online video is irrelevant. The top videos most days on YouTube get 250-750k views. If you got that kind of traffic on TV, you’d be…
Though television may be losing viewers to online video, it continues to hold advertisers. Fewer people have been watching traditional TV channels so far this TV season, the first such decline since at least 2007. Here are some details, punctuated by my favorite “cringe worthy” quote of television versus online video. The Wall Street Journal’s Suzanne…
YouTube, according to the Wall Street Journal and CNET, is looking to become the “next generation cable provider.” We’re seeing more and more shifts in the online-video medium, and YouTube appears to be making dramatic shifts away from its origin. Reports CNet: Google has inked deals with InterActiveCorp’s Electus, News Corp., and “CSI” creator Anthony…
Sure most BlueRay disc players have the ability to stream YouTube and other content. But it’s 2011. Walk away from anything that requires physical media and, gasp, has moving parts. Here are 8 plus ways to stream videos from the Interweb to that big-ass monitor your mama calls an HDTV. CNet reviews the collection, and…
Peoples of online video: we are entering the 5th or 6th year of the online-video, but we’ve seen precious few online-video peeps move to television. Sure there was LisaNova and Fred’s movie. And there have been a few shows that failed, and a few more in the works (Annoying Orange) But this we know. Most…
You’ve heard about online video, and you have a few extra large monitors (HDTV) that you aren’t using. Now you’re running out of excuses, because the Roku (which like AppleTV, Boxee, TiVo and other devices) will soon offer Angry Birds… right on your boob tube. To be sure Roku is right for you, check out…
Well it seems things are fine in TV Land. A recent study shows that TV ads beat the web in creating engagement (specifically by 38 gagillian times). And a previous study shows we don’t miss the ads we skip. Good news, media buyers! Get those bucks back on television. Next week: Print is alive!
Just like OTT is the new viral, transmedia storytelling is the new online video. “Transmedia storytelling” is not new vernacular, but we predict it will be the buzzword of 2011… pushing the term “currating” into the archives. I became familiar with the term at a 2010 television/web events in NYC, where large media companies defended…
Okay I forgot I had a blog again. The past two weeks have included trips to (in sequence) Virginia, Minneapolis, NYC, Washington, D.C. and NYC again. Enough about me. Let’s focus on YouTube today, since it’s turned 6 (that’s a near-death 94 years in TechCrunch years). If you missed the comment stream on my last…