What Media Buyers Need to Know About Online Video

What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and  was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…

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Amateur Commercial Beats Agency Ads in Superbowl

It’s not the first year a Superbowl ad was produced by an amateur (source: Advertising Age report on USAToday poll). But this year’s $2000.00 commercial featuring a crystal ball getting tossed into a Doritos machine beat many of the Madison-created commercials. It’s a good day for companies like Poptent/Xlntads, which contract with amateurs to produce…